We have no customers!
May 15, 2025

influence of the hotel industry
For over 12 years, the hotel and tourism industry has played a major role in my life. It's evolved from a profession to my passion. In both sectors, we don't refer to customers, but rather to guests. But why is that? To many, it sounds like just a minor linguistic difference, but for us, there's much more to it.
This very decision shapes the way we treat people who understand our mission and use no tourist info . It reflects our appreciation for their trust.

Authenticity and personality
Being able to represent my home country is a privilege that I have taken very seriously and appreciated since the beginning of my training in the hotel industry.
Berlin, the Berlin way of life, and the Berlin dialect have been deeply ingrained in me since childhood. This certainly led to some difficulties at the beginning of my training in the luxury hotel industry.
I've had no previous experience with it, nor did I care much for having to pretend. My direct, honest manner is a part of me and Berlin, and I'm proud of it. Over the years, I've developed my very own way of interacting with guests at these hotels—and it's a success!
Because authenticity and personality are not only part of no tourist info ’s corporate values, they are also an integral part of Berlin culture!

The difference
First-class service depends only partially on sophisticated language. It's about quickly and seriously understanding guests' interests and providing them with the best possible advice. It's about understanding the city and the guest.
The days of standardized, anonymous, and impersonal service are over. It's about breaking down the barrier between guest and staff and providing a special, unforgettable, and above all, personal stay. Of course, we also wanted to represent our hometown with dignity and respect. We are proud to have grown up in Berlin, and we want to show you this unique city. Our language and style are simply part of it.

A different approach
This is precisely why we at no tourist info don't talk about customers! The word "customer" often sounds neutral and matter-of-fact. Customers buy a product or service, complete a transaction, and go on their way. Just think back to your last online purchase. How much personality and warmth did you encounter?
Guest relationships, on the other hand, go much further and, above all, deeper. They are characterized by warmth, trust, and solidarity. It goes far beyond normal service. A guest is welcome and treated with respect – after all, they are interested in our homeland, our mission, and have placed their trust in us to take on this important task. We never had to pretend, as many of our colleagues did.

Our Homeland
Our interest in our guests and our hometown is genuine, and our guests appreciate that. Unlike customers who simply use a service, at no tourist info, the guest is our focus: We want you to feel well looked after, to make your stay a personal experience, and to connect you emotionally with our city. It's about a genuine understanding of the city.
In a traditional customer relationship, service is often characterized by efficiency and impersonality. With us, however, authenticity, interest, and honesty are paramount. We design our products to offer more than just information about the city. They create a genuine experience, a memory, and, above all, plenty of conversation material.

Our responsibility
We don't just want to give you tips and information; we want you to discover your own Berlin. We want you to experience the city your way, without dictating anything to you. That's precisely why our city guide is designed to show the real and honest sides of the city and recommend places that tell our stories. We want you to feel what makes the city so unique. Because that can mean something different for everyone.
For us, guests are never just our customers, and this is reflected in our entire approach. We strive to create an experience that goes beyond mere information and conveys the soul of the city in an atmosphere of appreciation and warmth. It is so important to us to represent our hometown with dignity and accuracy. This is a responsibility we take very seriously. Because ultimately, we want our guests to not only feel welcome, but also to take away the feeling of getting to know a true part of the city.